VCCP Health
VCCP Health is a specialist agency within VCCP. But unlike many healthcare agencies, we don't just share the same name as the consumer agency, we share the same office space, facilities, focus on creativity, strategic thinking and brand building.
What We Do
We have a simple belief; you don't need to outspend the competition, just outshine them. Convey the case for a brand in a focused, distinctive and memorable way and you can make it shine brighter.
It's how our consumer agency VCCP moved O2 from 3rd to 1st in the UK market with half the media spend of its competitors. It's how in eight weeks a meerkat took comparethemarket.com from 4th to 1st in spontaneous awareness over rivals spending twice as much! We also work with the Department of Health on a number of successful campaigns including Binge Drinking, Alcohol Harm (Units) and Hepatitis C awareness.
VCCP Health is now bringing the same approach to some of the leading pharmaceutical companies.
What We Offer
We develop fully integrated campaigns for Rx, disease awareness, OTC and medical devices, comprising advertising, sales support material, digital (via our in-house production facility), internal communications, sales/exhibition material and direct marketing.
Contact
For more details, contact Paul Phillips on:
Tel: +44 (0)20 7592 7414
Mob: +44 (0)7909 990 737
Email: paulp@vccp.com
Who We Are
Paul Phillips
(Managing Director)
Although Paul studied Biology at London University he chose to leave science and go into consumer advertising initially at Ogilvy and Mather and then in San Francisco with Foote Cone and Belding before joining VCCP in 2003. Over the years he has worked on many blue chip clients including Levi's, GSK, the Department of Health, Shell, Nestle, Kimberly-Clark, Diageo, FedEx, Sega and AT&T.He set up VCCP health in June 2008.
Brett O'Connor
(Joint Creative Director)
Brett started his career in a variety of consumer agencies including JWT and Euro RSCG working on brands like Kellogg's, Peugeot, Cadbury's and Durex. He moved to Torre Lazur McCann in 2004 and was made Joint Creative Director in 2007. His experience stretches across many therapy areas and brands including Risperdal (schizophrenia), Equasym (ADHD), Levitra (erectile dysfunction), Seretide (asthma & COPD), MabThera (non-Hodgkins lymphoma), Arimidex (breast cancer), YAZ, Yasmin, Dianette, Mirena (female contraception), Testagel & Nebido (testosterone replacement), Vimpat (epilepsy), Erbitux (oncology) and Altargo (impetigo). He's won a number of healthcare creative awards including PM Society Awards, IPA Best of Health, Globals, Rx Club and London International Awards. He joined VCCP health in Dec 2008.
Matt Macland
(Joint Creative Director)
Healthcare advertising is literally in Matt's genes. His first job was as a copywriter working for his father in a small healthcare agency back in 1991. After learning the basics there, Matt moved to Manchester to work for McCann Erickson Health and learn about life in a major international agency. Following that, Matt spent several years at Medicus before finally settling down at Torre Lazur McCann, where he spent the next 9 years. During his time there, Matt made his way up the creative department, eventually becoming Joint Creative Director alongside Brett O'Connor. Over the years, Matt has gained experience in just about every therapeutic area and has won advertising awards at all the major events. Matt is probably best known for his work on Seretide, Nurofen and Risperdal. He joined VCCP in July 2009.
Becky Wills
(Account Director)
Becky has over 9 years experience working directly within the pharmaceutical industry. She started her career at MSD as a sales representative before moving on to Pharmacia as healthcare manager working with PCTs and SHAs. Becky then moved into marketing working at Organon as a product manager on their women's health portfolio before joining VCCP Health in early 2009. She has experience across a number of brands and therapy areas, many of which she has either promoted herself or had marketing responsibility for, including: Zocor (cholesterol lowering), Cozaar (hypertension), Fosamax (osteoporosis), Maxalt (migraine), Celebrex (osteoathritis), Nicorette (smoking cessation), Dynastat (pain), Implanon (contraception), Cerazette (contraception), Livial (HRT).
The Power of Visual Narrative
We've always believed in the strength of simple visual ideas to create powerful campaigns and tell a memorable story. Like the O2 bubble or the number of alcohol units on the side of a glass for the Department of Health.
At VCCP Health we think visual narrative can also work very well in healthcare because it can help you communicate a more powerful message than you may ever be able to express or justify in words. And it crosses boundaries too.
Our Approach to Digital
We believe digital communications aimed at healthcare professionals should be just as engaging and useful as those produced for consumer brands.
We have over forty people in our in-house digital production facility. Take a look at some of the sites we've produced like www.comparethemeerkat.com or our campaign to get school children to eat more school dinners (www.getreal.uk.com)
We're now applying that understanding and experience to pharmaceutical brands by creating integrated campaigns - websites surrounded by a combination of digital and print activities driving HCPs to the sites.
Our Broader Offering
We work in close partnership with our sister healthcare companies in the Chime Group and can provide Medical Education, PR, KOL and advocacy programmes, clinical trial patient recruitment and retention, and crisis management. We also offer some innovative research approaches. We have a team of anthropologists and documentary film makers who conduct ethnographic research, living with and filming patients to really understand the implications of a disease. Plus, we're pioneering new ways of using the internet as a vehicle for moderating research, either adhoc or with panels of opinion leaders.