Last night at the OTC Marketing Awards, VCCP Health won the award for Best Press/Outdoor Campaign for their 2012 work for Jungle Formula from Omega Pharma.

The campaign consisted of four executions, all of which feature computer generated illustrations made out of insects to highlight different situations in which people might use the product.  Three promote a new product developed specially for the UK called ‘Outdoor and Camping’. They cover camping and barbecues and include a tactical execution which ran before the Queen’s Jubilee. The fourth execution promotes the use of Jungle Formula on package holidays abroad and features a carafe and glasses.  The executions were rotated according to the weather forecast in the UK.

Jungle Formula 250x149 BBQ

Louisa Harley joins VCCP Health as an Art Director, with over thirteen years experience in advertising, six of which were in consumer working on accounts such as Multiyork, Titleist and Letts. Louisa subsequently moved into healthcare at Saatchi & Saatchi Health where she worked on major brands including Nexium, Symbicort SMART, Brilique and Cipralex.
Louisa believes her background in consumer advertising helps her combine good art direction with intelligent thinking in order to create important behaviour changes.

VCCP Health were awarded the Secondary Care Campaign Award, Healthcare Industry Award and Brand Communications Award at Friday’s PM Society 2012 Awards. We also received a High Commendation and Commendation in the International Core Campaign and Secondary Care Advertisement respectively.

Tanya Howes has joined VCCP Health as a Medical Writer. Tanya has almost 5 years of experience in medical communications and healthcare advertising and has worked across a wide range of therapy areas including ophthalmology, urology and rheumatology in addition to rare conditions such as pulmonary hypertension and Dupuytren’s contracture. Tanya enjoys running, baking sweet treats, improving her creative skills with photography and regularly checking PubMed for updates.

Beverley has extensive experience in healthcare advertising having worked for the past 12 years at a number of agencies including DDB Remedy, TBWA Paling Walters and McCann Health.  Beverley started her career as a Medical Representative for Pfizer which ignited her passion for healthcare advertising.
Beverley has led a range of high profile Global, European and UK accounts for clients such as MSD, Pfizer, GSK, Janssen, Bayer Schering and Novartis including new product launches and brand revitalisation campaigns.  She has also worked across numerous therapeutic areas including rheumatology, gastroenterology, mental health, contraception, urology, diabetes, cardiovascular disease and neurology.  Beverley always strives to exceed client expectations and deliver outstanding creative campaigns that meet the commercial objectives of the brand.

Jane Brancati joins VCCP Health as an Account Director. Jane has 11 years experience in healthcare advertising, having worked on a variety of brands within oncology, neurology, immunology and respiratory therapy areas as well as some well-known OTC brands. With over 6 years at Woolley Pau, Jane takes creative work very seriously and is excited to help shape the future of VCCP Health.

In her spare time Jane enjoys running (and getting lost) through fields, talking about my cats and twiddling her hair.

Fiona has extensive experience in healthcare advertising having worked for the past 8 years at Langland and McCann Health.  Fiona started her career as a scientific writer but branched into account handling when she discovered she liked talking more than she liked writing. Fiona has led a range of high profile Global, European and UK accounts for clients such as Napp, Pfizer, Gilead, Bayer, and TEVA including new product launches and brand revitalisation campaigns.  Fiona always strives to exceed client expectations and deliver outstanding creative campaigns that meet the commercial objectives of the brand.

In her spare time, she has rekindled her love for writing and has written a collection of short stories and a novel.  Fiona also loves travelling, kickboxing and cats.

Andy Gardner joins VCCP Health as Head of Planning, having previously worked at Torre Lazur McCann for nine years. Andy brings a wealth of experience in primary care brands as well as extensive expertise in oncology, HIV and a variety of other specialities. Andy is looking forward to further enhancing VCCP Health’s strategic offering and continuing to champion communications based on powerful human insight.

Dan has been a copywriter for over five years, winding his way through academia and Med Ed before happily settling in advertising. Along the way, he’s picked up a PhD in neuroscience, multiple creative awards and a tendency to make weird faces when thinking.

Before VCCP Health, Dan worked at Woolley Pau and Publicis Life Brands on more brands and therapy areas than brevity allows. He likes cider and whimsy in equal amounts. And pointing.

VCCP Health was awarded 3 bronze awards at the 2012 IPA Best of Health Awards on 28th June 2012. Two awards were received for the Wartner ‘Spotlights’ TV campaign and one for Prevalin.